Why Service Excellence is important?

This article provides concrete, measurable means of building a customer service culture. It explores insights and statistics regarding the value that customers place on the service they receive. It helps to motivate anyone in the hospitality industry to take steps in the right direction and create the necessary framework of service excellence. The step-by-step instructions make it easy for those in the sector to understand their customer needs and then create policies that help them to act on these preferences.

service excellence definition

Companies that offer excellent customer service have vision statements that explain what they seek to be in the future and mission statements tell about their motivations and things they stand for. It helps us understand that to get name and fame; your services have to be of excellent quality. Apart from the benefits of having a good reputation and positive feedback, the tangible benefit of service excellence is the profit the company gains. Service excellence does not necessarily mean increasing the expectations of the customer and then struggling to meet them. Before providing any service, the problems, requirements, and expectations of the customer are considered. In the case of the companies providing services instead of products, its importance increases manifolds.

What is Service Design?

Even if you have some defined examples or industry benchmarks, you should keep in mind that customer service excellence is a dynamic process. When developing a service excellence strategy, service excellence definition you should seek to foster discussion with all stakeholders, starting with the customer. Also, be sure to include each person within your organization who contributes to the final product.

service excellence definition

Some speculate that this is due to the anonymity and a lack of pressure for socially acceptable responses. Mailing surveys also results in more variability in response than a phone survey with patients either feeling really satisfied or dissatisfied. Even the timing of administration of the survey can have a major effect on the results. The literature of the studies in this area suggests further research needs to be conducted on this topic. Financial performance is compared to the company’s own history as well as that of similar organizations and how this performance corresponds to customer experience and loyalty. Is there a direct link that can be seen between financial performance and customer service?

Less negative customer feedback

So it’s important to remember how big a role customer service plays in defining that impression. Similarly, hotel companies invest a lot of money into building a brand image – expensive media advertisements, professionally-shot videos, and elaborate publicity stunts – all in a bid to attract their target audience. We often hear companies saying that good customer service is very important for them, but in reality, actions do not seem to support that statement. Instead of that many organizations today tend to focus only on choosing faster and easier ways to get fast recognition and easy money. Company managers forget that front-line determines the success of the company. The decision to implement service excellence in the company must first be made by management.

service excellence definition

This is because organizations are willing to invest in customer-facing aspects of their business, but often neglect their backstage infrastructure. They fail to realize that shortcomings behind the scenes will impact the overall customer experience. A customer-focus should be engrained in your company’s DNA – from your philosophy and values to the company culture and the characteristics of the people that you hire. Make sure that you clearly define your company culture and values – and communicate them throughout your organization. From service design to service recovery, here is your guide to achieving service excellence.

U of A Service Excellence Self-Assessment Tool

Based on these validated customer and stakeholder requirements, the key attributes that the service provider must meet will become very clear. With the six steps mentioned above, you will be able to elevate customer experience from average to extraordinary that will ultimately foster service excellence and a loyal customer base. Retaining the status of excellent customer service isn’t an unachievable mission.

  • At the same time, 72% of customers would share a good experience with 6 or more people.
  • Basically, the guideline describes a cycle of planning, implementation, measurement and adjustment.
  • Indeed, doubting will not lead you anywhere – but, interviewing with a tinge of curiosity helps.
  • Therefore, the profitability of each individual measure used to implement Service Excellence should also be measured.
  • Whether the reputation of the company or the revenue being generated, everything depends on the service and the quality of the service.

Incorporating these principles into a strong business, bringing everyone in the company on board with these ideas remains an essential component. There are plenty of different KPIs used to measure customer service and the success of a business’s customer service strategy. Managing what you can measure via scores and data is essential to understanding where you stand on the principles of good service.

Branding

Therefore, dealing with complaints and negative feedbacks in a good stride helps achieve service excellence. Working with others requires interacting in a way that reflects an understanding of the interdependent and interconnected nature of the organization. This competency is reflected through working on, and across teams, as well as with internal and external stakeholders. This may include sharing information, leveraging the strengths and expertise of others, and collaborating to meet clients’ needs. Working effectively with others provides consistency, leverages team and organizational strengths, shares the workload, and helps to resolve client issues most effectively. But the problem is that sloppy service rarely originates at the point of contact.

service excellence definition

Brands that want to stand out in the eyes of their clients will see the value in this intriguing piece by Kimberly Yoong. Yoong explores how the definition has changed over time, some of the latest technological innovations and their role in the industry, and what brands should focus on to better understand the needs and wants of their consumers. This article is for brands that want to nurture their understanding of this critical concept as they seek to improve their consumer relationships and their ability to stand out from the rest of their competition. This thought-provoking article explains the critical relationship between brand promotion and providing outstanding customer service. Customers have changed how they interact with brands across all industries and niches.

#1 Higher customer loyalty

You can’t achieve service excellence without showing appreciation for your customers. Showing gratitude to them will make them feel valued and acknowledged, which can lead to customer loyalty and an improved customer experience for your solution overall. When you look down the line, customer service excellence should always include a personal touch. Writing thoughtful, personalized messages can show that you care about them and their experience with your company.

These posts have been selected for their ability to clearly explain the important questions at hand and provide concrete suggestions to improve service excellence at your establishment. In the hospitality industry, brands need to provide the experience that their customers want. Whether they are staying in a hotel, buying from a luxury retailer or getting a massage at a spa, customers place a heavy value on the encounter as a whole.

Knowing your customer is the first step towards achieving Service Excellence

When it comes to customer service excellence, you need to invest in training for your employees. This will help ensure that they have the necessary skills and knowledge to deliver excellent customer service. You should also keep an eye on their communication, as it’s crucial to provide service excellence. Service excellence also helps build trust and credibility with customers. When a business consistently provides high-quality service, customers are more likely to view it as a reliable and trustworthy provider.

What is service excellence? The service excellence definition

The Service Excellence Self-Assessment Tool asks you to reflect on your capacity to demonstrate key behaviours across the six competencies. In completing the Self-Assessment, you will consider your strengths, areas for growth, and develop an action plan with your supervisor. Whether you are an entrepreneur, manager, consultant, (Vice-)President, CxO, etc…. This seven-step process, you will have all the tools you need to make Customer Service Excellence work. Offering alternatives whenever possible is a method for helping dissatisfied customers regain a sense of control.

Simply training or instructing your staff to be hospitable with the customer will not work, it has to be imbibed within the culture of the organization. It’s not enough to just react to problems anymore if you want to be a cut above the rest. Taking initiative and contacting a customer when a problem arises before they have a chance to reach out to you shows that you are prioritizing the issue at hand and you are acting with urgency and understanding. This type of vigilance is what separates a great service organization from the rest. In such a situation the only expenditure that the company incurs is the cost of regular observing researches, which are connected with motivational baggage. Those results make the employees think about innovations and eliminating mistakes.